Nearly 66% of SMEs Advertise in the Yellow Pages in the US?

GREAT POST WITH GREAT PREDICTION IN THE LOCAL SEARCH DIRECTORY MARKET

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Nearly 66% of SMEs Advertise in the Yellow Pages in the US?

Posted by Sebastien on the 2007/12/26 at 09:46
in AT&T, Canada, Directories, Yellow Pages Group -

According to this eMarketer article, “Nearly two-thirds of small businesses surveyed by Western Wats in an AT&T-commissioned study said they advertised in a printed yellow pages directory.“

I might be wrong as I’m not as familiar with the US market, but that number seems high based on my Canadian directory business experience. Up here, Yellow Pages Group has 395,000 customers (2006 annual report) which gives them, depending on who you talk to, between 20% and 40% penetration of the Canadian SME market. The US market is much more competitive though (some cities have 5+ competitive printed directories) and that might be why more SMEs are claiming they advertise in printed business directories.

Consumers are ALWAYS RIGHT!!! Is that still true...???

Hi All,

Thank you for reading my first blog.

My name is Raouf, 32 years old and I currently live in Washington DC.

I want to share with everyone a negative experience I had recently with a local business in my area(2block from my place). I pass by this business Everyday, they know me and I know them (so i thought). How can this Happen? Are they aware of this? Are they so rich now to brush off local consumers and still stay in business?
Are these people aware of the consequences?For starters, they lost my business. But that doesn't make me feel any better. I want EVERYONE in the neighborhood to learn from my experience and stop giving business to that store. They need to realize that we, the local consumers, are their lively hood.

That is why i started www.REVUPAGES.COM so negative experiences like mine will stop from happening. Because when the community act as ONE, the world listens.
RevuPages is the only Community Generated Business Directory. We let the community create its own directory of the cool and not so cool in the community.

I am a month from launching the site. I will keep everyone posted on the progress.

Thanks
R.

Consumers are ALWAYS RIGHT!!! Is that still true...'?

Hi All,

Thank you for reading my first blog.

My name is Raouf, 32 years old and I currently live in Washington DC.

Like everyone else, I have been treated badly by a business or service in the past. Manytimes, by businesses I deal with on a daily basis.